In search engines, each digital marketer wants to rank higher. One of the tactics they use for this purpose is link building. They try to create strong links to their website to become one of Google's favorites and get a higher ranking.
However, digital marketers can not acquire a good ranking for their website despite all their efforts to build quality backlinks. The reason is that the links they believed to be strong were actually bad and did not help their campaign to build links in any way.
Therefore, before asking the webmaster to link back their website, digital marketers should assess the quality of a website.
Since Google is constantly updating its algorithms, however, after a Google update, a link that once was good can turn bad. Determining the quality of existing backlinks is therefore also important.
How to Find / Check Quality of Backlinks in 2019
We'll enunciate in this article how you can find out if they have a strong backlink
1. Using Google Webmaster
Google Webmaster provides information on all links to the content of a website. By clicking on the "Links to your website "option, a webmaster can obtain data that shows the total number of backlinks to their website, websites that link to their website, most linked to their website and anchor text used to link to their website.
These data can be used by a digital marketer to determine where links to their website come from. They can then examine the websites that link their site back to determine whether the backlink is bad or strong.
2. How to Check that Backlink is Strong or Bad
To determine whether the backlink is strong or bad, digital marketers first have to analyze a website's domain authority. If the website's domain authority linked to its website is above 30, the backlink is strong.
A website's domain authority can be viewed through Link Explorer, MozBar and several other web-based SEO tools.
Spam Score is another metric to check if the backlink is strong. Moz provides spam score and shows how likely Google will penalize the website. Spam score above five means Google has penalized the website. A backlink from such a website affects the search engine ranking of the linked website.
3. Check if the Backlink is Coming from Spam Site(s)
Backlinks from a spam site affect the ranking of the linked website. This is because Google's search algorithm is designed to provide reliable search query results. Google mainly uses links to determine the credibility of a website.
Digital marketers should therefore ensure that backlinks to their website come from reliable sites.
Many webmasters who enjoy a good ranking suddenly experience a significant drop in their ranking when Google releases a new update just because they don't trust the backlinks to their website.
Google has more confidence in websites that provide high-quality and informative content and do not engage in unfair tactics to promote its website.
Digital marketers should therefore evaluate the trustworthiness of the websites that link their website. If a spam site links to its website, the link should be disavowed or removed immediately.
To determine the reliability of a website, Majestic 's Trust Flow and Citation Flow metrics can be used.
4. Check the Relevancy of the Website
It is important to check the relevance of the website from which the link comes to determine the quality of a backlink. VM Interactive states that digital marketers often do not analyze the relevance of the website they aim to build links. Google's advance algorithm can detect the relevance of backlink websites and reward links from relevant sources.
A backlink from a completely unrelated website is therefore useless. If a digital marketer finds that an unrelated website links to its website, the link should be disconnected or removed.
Digital marketers can determine whether they have a strong backlink by following the steps outlined in this article.
Checking all existing links may seem like a major undertaking, but it is essential for the SEO of a site.
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