You may know Simon Sinek's Ted Talk, "How inspire action by great leaders? "if not, pause, look at it and return to this post.





In his Ted Talk, Sinek talks about the importance of not only identifying who you are as a company or what your company does, but also why you do what you do.





Best Ways to Tell Your Story On Social Media Platforms




Best Ways to Tell Your Story On Social Media Platforms





Finding your "why" and using it to communicate with your audience, your customers and ultimately drive sales is inspiring action in your business.





Identify your audience?





Who is the ideal client? Where are they located? What do they look for? What's the best way to get there? How can your company benefit you? One way to identify your audience is by using a social listening tool.





Social listening helps you discover the feeling of the brand and allows you to track what people say about your company online. Once you have a full understanding of who your audience is, you can better tailor your content to your needs.





Select your social media channels strategically





It is also crucial for success to find the right channels to tell your story and no one size fits all solutions. A common misconception that companies have is that to be credible, you need to have a presence on every social media channel. Incorrect.





If you don't have a large visual library, Instagram doesn't make sense. It is much more effective to concentrate on a couple of channels where you know you have an audience than trying to juggle five different channels where nobody listens to you.





Create a Robust Content Strategy





If you don't see a return on your investment in social media, it's often not because you have a bad product or a bad service. It's because you don't tell the story of who you are as a customer-related business. We see brands too often promoting products by saying, "We're the best! Purchase our product! "why are you the best, though?





The development of a content / social media strategy for your company will allow you to draw a clear roadmap on how you can tell your story, reach your audience effectively and promote your business. It can be tempting to talk about all the amazing things your company offers, but take a step back and strategize really.





Instead of throwing everything at your audience at once, join in on a few service offers within your company. Well-designed content signals your audience that your services are valuable and make your message clear.





Provide a Thoughtful & Unique Narrative





Customers are used to the same old language, "We're the best, buy our product." Differentiating your business in a way that is easily understood by your customers will make them more likely to give you a shot.





You also want to build a brand narrative that does more than just drive traffic to your website.





Using the buzzwords and keywords of the industry in your social media content is a great way to position yourself in a way that is easy for your customers to find.





It is also an effective way to cultivate brand recognition and make it easy for your audience to remember and search for you on social media to create an identifiable and creative hashtag for your company.





Accompanying these buzzwords and hashtags with images and videos is an easy way to take a closer look at the content you distribute.





Humanize Your Organization





It is important to promote your services to create revenue for the company, but more of your story can be told beyond your products and offers. Creating jobs that highlight your organization's employees, birthdays, anniversaries and customer testimonials help your audience see the real people behind your company's walls.





Your company's history and people have made it what it is today, so don't be afraid to celebrate socially.