Every new year offers the great chance for a fresh start. This could mean a new idea, product, website or logo as a small business owner.
Although there are many tools to help you create a logo, it is quite another thing to understand what makes a good logo and create one that fits the digital world of today. It is imperative that the design of your emblem remains current and relevant for your company to be perceived as professional and cutting-edge.
One way to ensure this is to take inspiration from this year's logo trends.
So, if you want to create a new logo or feel it's time to spruce your existing logo, prepare yourself. Here are the seven trends for the logo in 2019- and how to apply them correctly.
1. Text boxes
We're starting with the use of text boxes to kick off the 2019 trends. If you look at any guide to key logo design principles, readability is always high on the list.
This year's increase in the use of text boxes is a direct result of this long-standing principle. So what does the trend look like? First, picture the name of a company written in a simple font and then imagine wrapping a rectangle.
It allows versatility across all platforms because it's so simple. For example, a photo, video or colorful background can be layered on top of your site. Colors, size and opacity can be changed. This trend is an effective way to highlight the name of a company. This minimalist logo trend is clean and effective-just as we like it!
2. Circles
Social media has had a greater impact on our lives than we ever imagined. Just think about shopping, connecting with friends or finding a job in 2019-Instagram, Facebook or LinkedIn are likely to be some of the first names.
These online platforms will also influence logo design more than ever this year. In a circular design, many logos are now being created to naturally fit the environment in which they are most visible: social media profile images.
3. Fine line logo
Minimalism appears to dominate trends year after year, and the use of fine lines fits that umbrella perfectly. Like geometric shapes, fine line drawings are versatile and can be easily manipulated, making them an exceptional choice for many brands.
The beauty of this style is the ability of the simplest drawing to convey the personality of your brand in a few lines and simple nuances accurately. In essence, streamline and present your brand's very essence.
4. Gradients
When they decided to rebrand their camera icon logo to include vibrant gradient colors, Instagram really changed the game back in 2016. This continuous trend has not since slowed down (like the popularity of Instagram!).
The whimsical style plays on mixing a range of shades and tones of one colour, beginning with darker tones and gradually disappearing. So how did gradients snack a spot on another article on logo trends? Because it's fascinating. Each design is unique and therefore captivating, since creative possibilities are endless.
5. Handwritten fonts
Handwritten fonts are not new. But it never goes out of style like a real classic. Handwritten fonts boast a sense of authenticity and real personality in our digital lifestyles (read: addicted). Some typed letters are often limited. Especially as a small company where you poured your heart and soul into ensuring that your logo follows suit by adding a touch of' you.'
6. Illustrations as letter substitutes in logotypes
Your logo should always remind you what your company does or stands for. One way to achieve this is to replace one or two letters of your logo with an illustration of your brand or industry.
Of course, even with the "missing "letters, your name should still be readable and, more importantly, recognized. This playful trend brings your brand identity as a whole a certain cheer and cheekiness.
7. Hand imagery
Just as handwritten fonts give a' homemade touch,' hand pictures take this feeling one step further (or hand?). They tend to give off a warm, welcoming and reliable feeling when in use. Whether they hold, point or reach out - you can be sure, this year's hands will be all over our logos.
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