This article covers Super Tips for Marketing Your Brand on Instagram in 2019...





You probably know that it is important to have a social media presence to run a successful business. The social web offers us free publishing tools that allow us to create tempting text headlines of 140 characters and then microblog on Twitter, record and upload an online video to YouTube and watch it go viral.





  • Tips for Marketing Your Brand on Instagram




Super Tips for Marketing Your Brand on Instagram in 2019





Entrepreneurs take special note of the power of the image
sharing site, Instagram, to reach potential customers in recent years. Now,
companies have adopted Instagram as one of their main tools to generate
revenue. Instagram has more than 1 million advertisers and 8 million company
profiles today!





Understand your audience





This is an important point regardless of what marketing you
produce. You could create the world's most beautiful Instagram content, but
what is the point if it does not appeal to your target buyer? Take the time to
find out who your current audience is and who you want it to be.





Because you use Instagram for marketing, you need to
consider whether they are potential buyers or whether they can help you to
build your brand.





If you try to call new users of Instagram, you need to know
what makes them tick. Instgram monitor for keywords that matter to you. This
could mean that you (or your competitors) have created hashtags or other terms
specifically related to your industry.





Create a Business Profile





You can choose to use an Instagram user profile or a company profile. Any type of trade organization should choose the business option, which gives access to a number of integrated tools and resources that are not available to regular accounts.





Create a Business Profile




A "contact "option in your bio area is one of these
resources. This option allows followers to reach your business easily via
telephone, email or text. In addition, the "insights "feature of
Instagram provides you with timely analysis at your fingertips so that you can
study which posts are successfully performing and which can require tweaking.





Advertising on Instagram





What about Instagram advertising? While Instagram has been
slow to release advertising privileges to all, nowadays you can run an
advertisement on Instagram as long as you have a business profile.





Instagram took time to release advertising to everybody. An
older blog post explains why: “Our objective is to make any advertisements that
you see as natural to Instagram as photos and videos that many of you already
enjoy from your favorite brands.”





Advertisers now have 4 ad options including:





  • Photo ads
  • Video ads
  • Carousel ads
  • Stories ads




According to Instagram, 60% of people say they discover new
products on the platform and 75% of Instagrammers take action after being
inspired by a post. Like Facebook ads, throwing money behind a post will make
your brand more exposed and control who can see your post.





Use Instagram Branded hashtags





Hashtags help you to more easily "organize and
categorize images and video content. " They are an easy way to tag your
content to make it easier for others to find it.





They range from the generic hashtag #love as of 2017 to the
very, very specific one. And on Instagram they are so popular that they are
essentially compulsory. If you want your content, you have to use hashtags.





Here are a few hashtag best practices:





  • Don’t overdo it
  • Avoid overused tags
  • Don’t spam




A branded hashtag is a must when you launch a Instagram
campaign. This applies to competitions, shouts of influencers (reading) or new
product launches. Branded hashtags are special tags for your brand only.





They might be your brand name, a product or person's name,
or something special that you created for your campaign.





Interact with others on Instagram





When talking about commitment, make sure you interact with
your followers or comment on your posts. This may seem a logical point, but in
this area, many brands fail.





When someone takes the time to communicate with your content, take a moment to recognize it. Otherwise, they may decide elsewhere to take interest.





Interact with others on Instagram




You can also encourage discussion by prompting, asking
questions, adding hashtags or taking part in popular trends such as Follow
Friday.





This is how you can get more people to join your brand and
find followers interested in relevant topics. It is an ongoing process to grow
your audience.





Building relationships is essential for the cultivation of
loyal social media customers. Another tool in this process is the use of
Instagram for business.





Don’t over-post





This tip is quite self-explaining, but for those who are new
to the Instagram platform. Please note that over-posting is a big insta-no!





I remember when my good friend joined him for the first time
and posted a whole Facebook album on his page until friends from all over the
world shouted at him!





According to a CoSchedule study, the optimal time limit for
a company to post on Instagram per day is 1-2, but no more or less. They also
found that the best times to post are between 8:00 a.m. and 9:00 a.m. and 2:00
a.m.





I guess this is because people have more time to check their
feeds in the morning's bed and when they go to work (I hope they don't drive!).





If you are tempted to post multiple images at once, use the
Instagram album feature (released in February 2017) which allows you to slide a
carousel gram with multiple images. You will not block the feeds of your
followers and cause them to unsubscribe for life.





Get inspiration from others





“Steal ideas from other companies”: that was the advice my
first manager gave me when I reached an inspiring road block in my first job.





Beyond imitating other companies, imitate your fans.
According to Rachel Gillet of Fast Company, "In 2011, Chobani discovered
that even before the brand joined Instagram, their fans were using the Greek
yogurt to post photos of their artistic concoctions.





Chobani fans used hashtags such as #creationaday and
#chobani to show yogurt as a core ingredient so that it only appeared
appropriate for Chobani





It's genius advice regarding Instagram. There are so many
unbelievable brands on the platform, and you must follow them all. Follow
Charity Water, GoPro, Starbucks, Adidas, Taco Bell and all the brands listed in
this article and copy their best strategies with your own unique spin.